Data Is Everybody's Business

Author: Barbara H. Wixom

Title: Data Is Everybody's Business

Binding: Paperback

Number Of Pages: 200

Release Date: 2025-02-04

Details: A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.

Most organizations view data monetization-converting data into money-too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money-improving work with data, wrapping products with data, and selling information offerings-and explain when to pursue each and how to succeed.

Key features of the book:
o Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
o Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
o Rich with detailed case studies
o Supplemented by free MIT CISR website resources (cisr.mit.edu)

Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization-not just the data specialists-understand, get excited about, and participate in data monetization.

EAN: 9780262552981

Package Dimensions: Height: 9 inches, Length: 6 inches, Weight: 0.54895103238 pounds, Width: 0.54 inches